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Interdisciplinary
Creative Studio

Celebrated for excellence in furniture design, Sahar Famouri brings the same award-winning vision to every project whether it’s interiors, art direction, scenography, or product presentation. The studio merge creative innovation with strategic thinking to craft work that’s as impactful as it is beautiful. From bespoke, furniture pieces to immersive spaces and powerful visual storytelling, we create experiences that inspire, engage, and endure.

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Sahar Famouri Design Studio
Space
Opening

Space opening refers to the design concept of creating transitions between interior and exterior environments, often achieved through features like large windows, sliding doors, and open floor plans.

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Luxury
Space

Luxury space refers to high-end, exclusive environments or accommodations designed to provide opulence, comfort, and exceptional service, often characterized by premium materials.

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Concrete
Concretely

Concrete is a construction material composed of a mixture of cement, water, aggregates (such as sand and gravel), and sometimes additives to enhance its properties.

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latest projects

OPTIC shelves

Inspired by the art of optical illusion, the OPTIC collection offers a surreal and sophisticated vision while remaining extremely practical. Its unconventional and graphic aesthetic creates a striking perspective on the wall, adding a unique aesthetic value to OPTIC shelves. This makes it an emblematic choice that adapts to all styles of decoration and is suitable for both private and professional use, such as in offices. The ingenious design of the OPTIC collection provides great modularity to each unit. You have the possibility to create your own wall shelves by combining different configurations of the available modules. The collection is available in three distinct modules: OPTIC GRAND, OPTIC LONG, and OPTIC BASE, offered in a range of neutral finishes and modern color combinations.

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Modulable wall shelves Optic collection, FID Paris
BUZZ Pouf , by Sahar Famouri for Fenabel , FID Paris
Interior design icon

Buzz pouf

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The Buzz Pouf is a dynamic and playful seat, designed for everyone and every space. Its bold, expressive shape sparks curiosity and emotion, inviting interaction through its uniquely tilted base. At first glance, Buzz challenges perception, its intriguing incline raises doubts about its stability, adding an element of surprise. Yet once seated, it offers comfort and balance, delivering an enjoyable experience. More than just a pouf, Buzz embodies joy and movement, bringing a fun, lively touch to any environment.

ELLE & LUI table

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A vibrant design featuring exceptional geometric lines, these trays with soft angles have been carefully crafted to offer a multitude of possibilities. It's easy to add them to any side of a piece of furniture or interior. With their difference in height, HER and HIM are incredibly practical and playful. You can expand the surface area by combining different heights and colors

Modulable side table , ELLE & LUI , FID Paris
Modulable swivel Lounge Chair , FID Paris
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Lounge chair CRYSTAL

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In harmony with the rest of the Crystal collection, this Unique sophisticated lounge chair is a stylish addition either  to your living room or office. the wide seat and angular back-rest suggest  a welcoming and cozy seat for resting, its ingenious design offers great modularity so it keeps the promise of the Crystal collection, you can simply combine this lounge chair according to your space to create limitless combinations, the swivel base brings more dynamism yet  comforting feel while seated. you can add Crystal grand pouf to the lounge as a foot rest to complete the set.

saharfamouri. Studio

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Studio

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Sahar Famouri  practice an interdisciplinary design approach that offers greater flexibility, deeper creativity, and more cohesive outcomes. This is especially valuable in high-end retail, hospitality, and cultural projects, where product, space, and brand must align seamlessly. The studio’s mission is to craft immersive, emotionally engaging, and visually unified experiences across objects, environments, and visual identities. We work closely with clients, architects, agencies, and manufacturing partners to ensure smooth alignment from concept to completion, delivering high-impact results

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Furniture & Product design

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At the studio, ideas become living objects. With 15+ years of experience, Sahar blend industrial precision with a passion for interiors and art de vivre, crafting high-performance furniture and products for both major and niche brands. Each piece balances form, function, and emotion to bring unique visions to life.

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Art direction and creative consultancy

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The Studio partners with brands and agencies to craft meaningful narratives that bring products and experiences to life. Blending art direction and strategy, Sahar translates each vision into authentic, emotionally resonant concepts, from visual identity to immersive campaigns ; enhancing brand presence across all touchpoints.

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Interior Design

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Sahar Famouri's interior design approach blends spatial insight with expertise in furniture design. Each project begins with listening , understanding your needs, aesthetic goals, and the soul of the space. From tailored furniture selection to full project execution with trusted artisans, Sahar ensures comfort, functionality, and harmony at every step.

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Scenography & Storytelling

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Sahar Famouri transforms spaces into immersive experiences that amplify a brand’s story or artistic vision. From fashion launches to exhibitions, each project is crafted to inspire and connect through light, materials, and atmosphere while staying true to the client’s identity and goals.

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Product Merchandising

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Product merchandising is approached as a fusion of design and strategy, creating displays that enhance visibility, spark desire, and support the brand story. With expertise in spatial storytelling and retail flow, tailored solutions are crafted for boutiques, showrooms, and pop-up spaces.

Sahar Famouri’s diverse design practice brings together products, spaces, and identities to create immersive, emotionally resonant, and visually cohesive experiences

Sahar Famouri Design Studio

partnerships and clients

"Sahar Famouri’s creations defy the limits of conventional furniture, exploring new shapes, and functionalities. Her unconventional visionary furniture challenges our preconceived ideas about what furniture can be. "
Madame figaro
"FID Paris brings contemporary furniture into a new dimension, with its distinctive design approach that allows everyone to create a unique atmosphere in their living space.".
marie claire maison
"For Sahar Famouri, every experience is a source of inspiration ; architecture, art, nature , she creates a dialogue between aesthetics and functionality."
elle decoration  
"FID Paris is an avant-garde furniture brand founded by an experienced industrial designer with a passion for innovation. Committed to high-quality craftsmanship and sustainable development, FID-PARIS established itself as a forward-thinking leader in the industry."
the worlds times

Events . Presse . Awards

Red Dot Design Award

In 2017, the Crystal Grand Sofa received the Red Dot Award for high design quality, exemplifying innovation in both form and function.This recognition sparked a reimagining of furniture design codes, ultimately inspiring Sahar Famouri to launch her visionary furniture brand, FID Paris.

Paris Design Week

FID paris.
Galerie Joseph. 2019
Collection CRYSTAL

Founding FID paris

In 2020 Sahar Famouri has founded the brand FID paris.

Madame Figaro

FID Paris, the visionary and contemporary furniture that enchants us. towards contemporary, modular and unconventional furniture.

Marie claire maison

Founded by Sahar Famouri, FID Paris elevates contemporary furniture to a new dimension with her singular design approach, empowering everyone to create a unique atmosphere in their living space.

Elle Decoration

In the exhilarating world of design and contemporary furniture creation, there are names that truly capture the essence of innovation and aesthetics. Among them is Sahar Famouri, who, through her furniture brand FID Paris, is redefining the boundaries of contemporary design.

Paris Design week 2023

10 Place des vosges
Paris 75004

The Worlds Times

FID-Paris is an avant-garde furniture brand founded in 2020 by an experienced industrial designer with a passion for innovation.
The brand is known for its unique approach to furniture and interior design, offering customizable and modular pieces that allow clients to express their individuality.

Reddot Design Award, FID Paris, Sahar Famouri
FID Paris , Paris design week
FID Paris
Madame Figaro , FID Paris
Marie Claire Maison , FID Paris
ELLE Decoration , FID Paris, Sahar Famouri
FID Paris , Paris Design week
The world's time, FID Paris

saharfamouri. Studio

Product and furniture design

Art direction and creative consultancy

Scenography and product merchandising

Customizable design

Interior design

Collaborative approach

Sahar Famouri brings an interdisciplinary approach , blending industrial design, interior design, and scenography into one cohesive vision to elevate each brand with clarity, originality, and purpose.

Studio's Mission

Forward-Thinking Concepts

Cohesive Brand Narratives

Collaborative Excellence

My purpose is to create a powerful dialogue between aesthetics, innovation and excellence.
From product and interiors design to immersive scenographies and visionary artdirection, to bring your story to life.

Sahar Famouri /
Creative Director

Sahar Famouri Design Studio

Sahar Famouri is a creative director and founder of FID Paris, known for her bold vision and unwavering passion for the art of living. Her journey reflects determination, artistry, and an unrelenting pursuit of excellence. Born in Tehran and based in Paris, she draws on the richness of her dual heritage as a constant source of inspiration. With over 15 years of experience spanning industrial design, art direction, furniture design, scenography, and interior architecture, she moves seamlessly between creative expression and entrepreneurial innovation, crafting work that resonates with meaning and elegance.
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Furniture and Product design

At our Design studio, we transform ideas into living masterpieces. With over 15 years of expertise guiding every project from early sketch to refined prototype and market launch, Sahar Famouri merges industrial precision with a passion for interiors and art de vivre.she has partnered with both mainstream and niche brands, collaborating closely with their creative visionaries and manufacturing experts to deliver iconic, high performing furniture and products. Each design is meticulously crafted to balance form, function and emotion , bringing your aspirations to life, one exceptional piece at a time.

In-depth Market & Brand Analysis
Artistic Vision Meets Industrial Precision
Custom Collaboration With Brands
Emotion-Driven, Functional Design
All Services
Product & Furniture Design , Sahar Famouri Studio

Product Merchandising

At Sahar Famouri Design Studio, we craft product merchandising strategies that elevate the physical and emotional impact of every item. Merging design sensibility with commercial strategy, we create environments and displays that enhance desirability, improve customer flow, and boost product visibility—always in alignment with the brand’s aesthetic and narrative. With a deep understanding of spatial storytelling and retail dynamics, our studio delivers tailored merchandising concepts for boutiques, showrooms, department stores, and pop-up experiences.

Narrative-Driven Display
Commercial Intelligence
Cohesive Brand Experience
Modular & Scalable Solutions
All Services
Product Merchandising , Sahar Famouri Studio

saharfamouri.Studio

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